Autason Black is a sub-brand of the casual menswear label AUTASON. For the current campaign of the Chinese outdoor fashion label, Sacha Tassilo Höchstetter is responsible for the visual direction, creating a striking and highly atmospheric visual world. Production was handled by Speedball Production.
The campaign was shot in a distinctive, almost otherworldly mountain landscape in Sicily. A reduced, monochrome color palette defines the setting and creates a strong contrast to the collection.
"This compelling fusion of nature and fashion is brought to life with commanding presence by internationally in-demand model Sharif Idris, elevating the imagery to a new aesthetic level. Through the use of extreme wide-angle perspectives, the sporty elegance of the collection is fully amplified. The result is a series of visuals that feel dynamic, raw, and highly refined - an arresting statement of contemporary fashion imagery." Sacha Tassilo Höchstetter