For OSMA Aufzüge, it’s officially the end of the line for standard solutions. The world’s first residential elevator is here – quieter, more homely and more sustainable. For the final polish – or let’s say the perfect ride up – Jan Daniel Wolters delivered the AI retouch.
Photographed by Arthur Mebius, the campaign carries his signature slightly tongue-in-cheek visual style. At first glance, the images feel minimal – and then they do exactly what strong campaigns are meant to do: they stay with you.
The campaign was created by Berlin-based agency rebmannpoguntke and sums it up perfectly: “For standard elevators, this is the end of the line. Because OSMA has built the world’s first residential elevator – quieter, homier, tougher, more sustainable. And we created the campaign for it.” Rebmann Poguntke
Jan Daniel Wolters started out as a professional photographer, bringing nearly ten years of experience in commercial production into his work. This background shapes his approach in post-production: precise, efficient and with a strong sense for what really matters in an image. After a decade at leading post houses including Magic! and Postcards from Silicon Valley, he founded his own digital imaging studio in 2011 and also taught at the Willem de Kooning Academie in Rotterdam. Today, he works across high-end retouch, compositing and AI-driven workflows – combining technical accuracy with a clear visual instinct, always pushing images that step further.
