For OSMA Aufzüge, it’s officially the end of the line for standard solutions. The world’s first residential elevator is here – quieter, more homely and more sustainable. For the final polish – or let’s say the perfect ride up – Jan Daniel Wolters delivered the AI retouch.
Photographed by Arthur Mebius, the campaign carries his signature slightly tongue-in-cheek visual style. At first glance, the images feel minimal – and then they do exactly what strong campaigns are meant to do: they stay with you.
The campaign was created by Berlin-based agency rebmannpoguntke and sums it up perfectly: “For standard elevators, this is the end of the line. Because OSMA has built the world’s first residential elevator – quieter, homier, tougher, more sustainable. And we created the campaign for it.” Rebmann Poguntke
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