ANDREA HEBERGER: Elevator on the ball - OSMA elevator campaign with AI retouching -- PLUS: Jorden House-Hay for the GMARO Mag April '26, Björn Borg 'High Summer '24' campaign, Bergenbier, 'Aguila live responsibly' campaign, ....
For OSMA Aufzüge, it’s officially the end of the line for standard solutions. The world’s first residential elevator is here – quieter, more homely and more sustainable. For the final polish – or let’s say the perfect ride up – Jan Daniel Wolters delivered the AI retouch.
Photographed by Arthur Mebius, the campaign carries his signature slightly tongue-in-cheek visual style. At first glance, the images feel minimal – and then they do exactly what strong campaigns are meant…