That there is more below the surface than at first glance, the typical metaphor of the tip of an iceberg, was the underlying idea of the awareness campaign “A mole isn’t always just a mole” for MOLLIE'S FUND. And that the re-interpretation did not simply melt away and disappear into complete invisibility is thanks to the creative tip at ZOMBIE STUDIO c/o ANALOG/DIGITAL & PHOTOBY. The executive agency was Area23, New York, USA, with Creative Directors Tim Hawkey, Elliot Langerman, David Adler, Art Director Guillermo Aracena, and Copywriter Spencer Magloff.
About - Mollie's Fund. Our mission is to raise awareness for melanoma prevention, provide information and services on skin cancer detection, and support melanoma patients through education of the latest treatments. molliesfund.org
'Come Together' – Mark GMEHLING illustrated no less than three hot ways to use these everyday utenslis for 'Harmony condoms' from BEIERSDORF. Mark tells us about his sexy experience: “A few weeks ago, I was commissioned to visualize a nice concept for the Beiersdorf/ Harmony Condoms campaign: 'Come together'. I did three ads for different condoms with the working titles: 'Harmony Long' (designed to delay climax), 'Harmony Hot' (specially lubed for hotter moments) and 'Harmony Tornado' (for intense pleasure). The hard part was visualizing the situation: him climaxing while she isn't turned on at all. Harmony condoms seem to be the solution here ;)... !” On this somewhat larger and harder job were a big team including Mark, who was commissioned by the agency FCB, Lisbon in Portugal, with Creative Directors Edson Athayde and Luís Silva Dias as well as Art Directors Eduardo Tavares and Gonçalo Martinho, plus Copywriters Victor Afonso and Viton Araújo. “The project is an actual Cannes entry from FCB Lisbon. Thanks to Eduardo for your trust and easygoing style. I hope it's a winner. I like it a lot!” Mark Gmehling on the artwork. We'll keep our fingers crossed!
'Destroying nature is destroying life' – responsible for CGI of the key visuals for the campaign with great striking imagery for the global fighters from ROBIN WOOD, just awarded by the German ADC, was ILLUSION c/o ANALOG/DIGITAL. The campaign was driven by the Hamburg-based advertising agency Grabarz & Partner with Creative Directors Ralf Heuel and Florian Kitzing, AD Manuel Wolff, plus Anna-Lena Meyer for art buying and Copywriter Katharina Kowalski.
And for the agency Alpha 245 with Creative Director Patrick Beeli and Art Director Hekuran Abdyli, ILLUSION staged a motif for the client RÖSSLER with CGI.
Uno, dos, tres cuattro of new entries kicks off with: Zooom, Pop, Zaam ! And ANALOG/DITIAL is delighted to welcome NEW entry Andreas MARTINI; we have a first portfolio for you on GoSee.
NEW at PHOTOBY – photographer Samuel HICKS; we have a second new portfolio for you on GoSee.
NEW at PHOTOBY – photographer David HARRIMAN; we have a third new portfolio for you on GoSee.
NEW at PHOTOBY – photographer Alan MCFETRIDGE; we have a fourth new portfolio for you on GoSee.
