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ALYSSA PIZER MANAGEMENT : TRUE RELIGION featuring singer-songwriter YENDRY, the new women’s line from BUCK MASON, and two personal works
PHOTOGRAPHY · 20.10.2021

ALYSSA PIZER MANAGEMENT : TRUE RELIGION featuring singer-songwriter YENDRY, the new women’s line from BUCK MASON, and two personal works

Yendry Cony Fiorentino, aka Yendry, is a Dominican-Italian singer and songwriter. Yendry first became popular in Italy in 2012 thanks to her participation in the sixth edition of X Factor Italy, which brought her a record deal with Sony Music Italy.

On 15 April, 2021, she was among the performers at the Latin American Music Awards 2021. And on 7 June, 2021, she was nominated as Best New Artist at the MTV Millennial Awards 2021. Her Spotify profile has meanwhile more than twelve million streams.

Mathilde BRESSON c/o ALYSSA PIZER MANAGEMENT photographed the singer for the label TRUE RELIGION.

True Religion : “All eyes on Yendry – the Afro-Latina pop artist serves unconventional style at her own tempo. Yendry speaks the language of self love and staying true to your most authentic self. In celebration of Latinx Heritage Month, we tapped into the wisdom of Afro-Latina pop artist Yendry – our minds set on learning what provokes her unconventional style and unapologetic attitude towards life, music, and why making mistakes is better than not trying at all. The vibes were good, the conversation was even better.”

The American fashion label True Religion Apparel Inc. was founded in 2002 by the couple Denn Jeffrey and Kim Lubell. The first True Religion store opened in Los Angeles in December 2002.

GoSee : truereligion.com/stories/yendry & alyssapizer.com

BUCK MASON was founded in 2013 by Sasha Koehn and Erik Allen – who were neighbors in Venice, California. They first set up shop in a 350 square meter garage on Abbot Kinney Boulevard. Sasha, a media producer in his previous life, built the website, and Erik created the first jeans and T-shirt collection of the brand. Obsessed with quality, they worked closely with a local family-run factory to produce a small series, crafting each piece with old manufacturing techniques in combination with modern technology. Of course, all Made in America.

Colette DE BARROS c/o ALYSSA PIZER MANAGEMENT photographed the timeless and brand-new women’s looks for the uber-hip label BUCK MASON with CD Todd Barket : “Buck Mason, long known for its simple California-inspired menswear, decided to launch a women’s t-shirt line, which is its first women’s assortment. Shot in a house in Pacific Palisades and at the beach, I focused on three different models of T-shirts in various environments. The campaign was used in print, online, emails, social media and in-store.”

Stylist Tara Nichols thrilled about the new women’s looks : “I have been patiently waiting (and BEGGING) for this day to come!!! @BUCKMASON for your wifey, GF, ma, and gma!⚡️⚡️⚡️⚡️!!” The models were Milan Dixon, Rachel Roberts and Jessica Mau.

GoSee : buckmason.com &  alyssapizer.com

Alyssa Pizer : “Since moving to LA, you can’t say Larry has settled. He travels the country and world bringing back images from places he never dreamt of even visiting. His love for travel and experiencing new personalities shows in every image he captures.” GoSee : alyssapizer.com

Cheyenne ELLIS c/o ALYSSA PIZER MANAGEMENT : “Perfect day on my favorite drive through the hills where I grew up. Collaborating with all the people I love. Styled by my sis @tawnylehman, muscle by @lifeof_riley, moto compliments of @87oaks.”

Credits

About Alyssa Pizer Management

Alyssa Pizer Management is a boutique photography agency representing photographers specializing in fashion, lifestlyle, kids, sports, travel, still life and lifestyle photographers. I went to college at UCLA, where I majored in Communications and minored in Economics. I have always loved fashion. I worked at Contempo Casuals (remember them?), which led to winning “Best Dressed” in high school. I suppose that was more of a sign of things to come than that Econ minor.

After college, I sold piece goods downtown in the garment district for seven years. Then, I started looking for a change. A good friend of mine, Donna Scoggins, who was a model and actress at the time, introduced me to my first photographer, Scott Orazem. From there, I started to take on more photographers and – voila! – here I am today. I have developed my niche market of fashion, beauty, and lifestyle photographers. In addition to seeking out only the most talented photographers, I also try to only represent the nice ones. I currently live in Los Angeles with the love of my life, my daughter Sydney (and my husband, too).

GoSee : alyssapizer.com

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