Hair & Make-up-Artistin Carolin Jarchow war Teil der ersten Kampagne von J.CREW als offiziellem Lifestyle-Bekleidungspartner von U.S. Ski & Snowboard. Die Kampagne zelebriert die Kultur und Geschichten der Skiwelt und zeigt sechs Athleten der U.S. Ski & Snowboard Olympioniken.
Die Motive wurden von Tom Johnson fotografiert, den Werbefilm inszenierte Sam Johnson als Regisseur und DOP. Produziert wurde die Kampagne von PPMNEXT Film in den österreichischen Alpen. Die kreative Leitung übernahm Chandelier Creative (CD Eva Hogan, Senior AD Silas Helm, Associate AD Rachel Kahn, Head of Production Katie Knab Olsen).
„Somewhere above the tree line, a rare species endures: the Alpine People. For J.Crew’s collaboration with U.S. Ski & Snowboard, we tipped our toboggan to the lift-line legends among us. Spotted in their natural habitat, with music by The Mamas & the Papas.“ - Chandelier
I help brands (and people) connecting dots in the infinite sky of opportunities. Or, more down to earth: Holistic strategy consulting around digital, social & mobile strategies, comms planning, brand building in digital & VUCA era, target strategy & insights, trends, creative research and overall sparring partner who loves changing perspectives.
I am a generalist with an expertise in integrating (communication) planning. Experienced leader, pragmatic doer and collaborative dreamer.
#manifestierendergenerator *I have done this for spaceships like: Reckitt Benckiser (Durex, Clearasil, Sagrotan, Veet, Scholl, Vanish, Finish), Cortal Consors, Adelholzener Mineralwasser, ActiveO2, engelhorn Sporthaus, Allianz Global, Nivea Bath Care Global, Nivea for Men Global, Camel Cigarettes Global, Varta, JOOP!, Hansano, blau.de + for New Business stunts
Things that drive me on that mission: Passion for inspiration, craziness and improvisation. (It may happen that you find yourself in an impromptu meditation session after an exhausting meeting session.) Against senseless excel sheets and inflated non-sense marketing-blah-blah. I put feelings first. I see patterns in details. And love getting stuff done. For the better. For the team.
GoSee : 70seven.de
