“When women and girls come together, we’re unstoppable” is the motto of the American fitness brand for women. Under #PowerOfShe, you’ll find stylish clothing for yoga and other leisure time activities. The campaign by Los Angeles resident Jon JOHNSON c/o ALYSSA PIZER MANAGEMENT can now be seen on billboards on Times Square. Support from the client during the shoot came from Producer Jenna Bondlow.
Athleta was founded in 1998 to meet the unique needs of athletic women. Acquired by Gap, Inc. in 2008, we opened our first store in Mill Valley, California in 2011. 2016 saw the launch of the community-driven Power of She campaign and the debut of Athleta Girl. In 2018, we became a certified B Corp, reinforcing our commitment to business as a force for good.
Alyssa Pizer Management is a boutique photography agency representing photographers specializing in fashion, lifestlyle, kids, sports, travel, still life and lifestyle photographers. I went to college at UCLA, where I majored in Communications and minored in Economics. I have always loved fashion. I worked at Contempo Casuals (remember them?), which led to winning “Best Dressed” in high school. I suppose that was more of a sign of things to come than that Econ minor.
After college, I sold piece goods downtown in the garment district for seven years. Then, I started looking for a change. A good friend of mine, Donna Scoggins, who was a model and actress at the time, introduced me to my first photographer, Scott Orazem. From there, I started to take on more photographers and – voila! – here I am today. I have developed my niche market of fashion, beauty, and lifestyle photographers. In addition to seeking out only the most talented photographers, I also try to only represent the nice ones. I currently live in Los Angeles with the love of my life, my daughter Sydney (and my husband, too).
GoSee : alyssapizer.com
