Right & Left Creative is the brainchild of the former creative and business leadership of Saddington Baynes: Christakis Christodoulou and James Digby-Jones.
"As creative directors, producers and digital artists, they have been adding value to agencies and brands worldwide for over 30 years; conceiving and creating content that helps businesses grow by drawing on their extensive knowledge of photography, CGI, retouching/post and neuroscience, all supported by their lifelong loves of design, mathematics and art." ANDREA HBEERGER Agency, Hamburg & Frankfurt am Main, Germany.
"We believe in the power of emotionally driven imagery to move audiences more deeply, elevating the impact of creative agencies and their brands. We’re on a mission to empower forward-thinking agencies and marketers to create visually captivating imagery that also resonates with their target audience on the emotional level necessary to truly inspire action and help them stand out in a crowded and competitive marketplace.
The Right & Left Approach - We add value by helping agencies and brands create more effective content, using our award-winning Right & Left approach to deliver greater campaign impact. Research shows that 80% of consumer buying decisions are emotionally driven and not rational. The Right & Left Creative ethos embodies both of these mental processes and prioritises creativity, intuition and emotional processes, commonly associated with the right side of the brain.
As well as delivering work that is distinctive and fresh, we can offer neuroscience testing alongside our process, supercharging it by also being emotionally validated and optimised for a brand’s attributes and audience before launch. A true right-brain / left-brain solution!" Right & Left Creative, London.
