Advertising photographer and Photoshop virtuoso Erik JOHANSSON created a campaign for the new TOYOTA PRIUS for Saatchi & Saatchi LA and the US market. Reflecting on three aspects of the car: style, performance and technology. Just a few weeks ago, the agency presented the new car during the legendary Superbowl. Go Prius Go!
Like no other, photographer and visionary Erik Johansson draws us into his worlds. His often magical photos, which are elaborately created on location and on the computer, were recently showcased at the renowned FOTOGRAFISKA in Stockholm - Imagine: Created Reality.
“The reality I portray exists, but on a different scale. It has become my life’s mission to create these worlds, all these ideas that I have and that I want to live out and to actually see happening. I’m passionate about inspiring others to dare to live out their fantasies and to create something that inspires them and to challenge one-way thinking. I want to be for photography what Bob Hund is for the music scene. This band who see things the other way around and whose lyrics consist of combinations of totally unexpected themes. That makes it normal to be abnormal, and with the right to exist,” the photographer tells us about his exhibition.
At the same time, MAX STRÖM Publishing released Erik's first illustrated book with known and never before released works: “I have been thinking about making a book for a long time, but I wanted to wait until I had at least fifty images I'm happy with. Being a perfectionist constantly struggling to become better getting a selection of fifty images has taken me a bit more time than I had planned, but I finally got there! The book consists of fifty of my best images including two, so far, unpublished new images that I have been working on for the past months."
For further information and cooperation inquiries, please contact AGENTMOLLY&CO directly.
For VICTOR VAISSIER, still life specialist Magnus CRAMER c/o AGENT MOLLY & CO photographed hand soap and flacons. The young Swedish soap and candle company can look back on a wonderful history: Pål Hodann worked as an investment banker, when in 2014, he discovered a box of soaps at a Paris fleamarket with the weathered writing on it, VICTOR VAISSIER. After doing a little research, he found out that the namesake, who was born in 1857, had opened his first soap shop on the Place de l’Opera in Paris in 1889. The soaps were quite sought-after and his business flourished. But soon after the business man's death in 1923, the cosmetics brand was history. The brand has now been revived in Sweden and are enjoying growing international demand.
Magnus CRAMER also photographed a fashion still motif for the Swedish lifestyle magazine DU&CO.
Jonna FRANSSON c/o AGENT MOLLY illustrated for BOOKBINDERS Design and KUPÉ magazine.
Charlie DREVSTAM photographed the delicacies, which foodstylist Victoria NORDSTRÖM arranged to spark your appetite - the result is a motif for VÄSTERBOTTENSOST (cheese) and photos for pasta from KUNGSÖRNEN.
Beauty illustrations by Lina EKSTRAND or ÅHLÉNS.
People photographer Peter HOELSTAD c/o AGENT MOLLY & CO portrayed members of UNITING Church Sweden.
New goodie bag from POST NORD with illustration by Ingela P ARRHENIUS c/o AGENT MOLLY & CO.
Catherine VAINDORF c/o AGENT MOLLY & CO styled the set for the GRYTHYTTAN VATTEN campaign. And the kids from the campaign for THE WAY WE PLAY were also styled by Catherine, for which the photos were shot by Anna Mattsson. We have the results for you on GoSee.
