AGENT MOLLY & CO: Björn Kusoffsky (CEO, Stockholm Design Lab) for AXIS MAG -- PLUS: Paola Bjäringer for IDEAT MAG, BBC Science Focus, Moonstone Saké Infusions, and new entry – still life photographer Joakim Sundström

For the Japanese AXIS Magazine, Sanna LINDBERG c/o AGENT MOLLY & CO photographed designer Björn Kusoffsky, CEO and Creative Director of Stockholm Design Lab (SDL).

The issue explores the question: “What does graphic design convey in an optimized world?” – focusing on the role of design in an era of rapid technological acceleration and visual saturation. Kusoffsky is regarded as one of the leading voices in Scandinavian design. Through his studio, he has shaped the visual identities of brands such as IKEA, SAS, SIGMA, Absolut, Polestar, and the Nobel Prize Organization.

With her refined sense of architecture, space, and light, Sanna Lindberg captures the designer’s personality while reflecting the visual ethos of Stockholm Design Lab itself – functional, minimalist, and yet emotionally charged.