Blooming lavender fields in Provence - a setting that feels familiar, yet never loses its magic. For the SS campaign, the Munich-based traditional fashion label JULIE TRENTINI chose this iconic landscape as its backdrop.
The visual concept was created by Sacha Tassilo Höchstetter. Using specially developed lens attachments, he adds an additional visual layer to the scenery, enhancing the painterly quality of the landscape. Together with model Alba Rosalie, he creates atmospheric images with a light, almost floating elegance. The looks – styled by the client – move between traditional costume and contemporary interpretation, blending seamlessly into the natural surroundings.
Designer Julia Trentini founded her label in 2006 and is considered one of the key voices behind the “nostalgia meets zeitgeist” aesthetic. Her collections reinterpret traditional elements in a contemporary way, translating themes such as heritage, craftsmanship and culture into a modern, wearable language.
