With the Ligurian coast as the backdrop and the picturesque streets of Genoa as inspiration, 70SEVEN realized a production in Italy for the tt.bagatt Spring-Summer 2025 campaign that perfectly captures the Mediterranean spirit of the collection. Between historic architecture, the shimmering sea, and Genoa's winding alleys, a visual story full of elegance, lightness, and summer energy emerged.
"With our production expertise and a keen eye for detail, we ensured that every shot reflected Genoa's unique charm. From selecting the perfect locations to seamlessly coordinating all processes, our team worked with the utmost diligence to bring the creative vision to life." Afshin Robert Shahinniya, Founder & CEO of 70SEVEN.
The city's vibrant atmosphere runs like a thread through the campaign and is reflected in the collection's color palette and flowing silhouettes. The production celebrates summer in its most beautiful form – modern, sophisticated, and with an unmistakable Italian signature that perfectly showcases the tt.bagatt vision.
TT. BAGATT is a brand of AstorMueller AG, one of Europe's leading shoe manufacturers with offices in Switzerland, Romania, and India, and boasts over 90 years of tradition and strong expertise in shoe manufacturing.