India

Swiss-based artist Marie Matusz and Indian artist Moonis Ahmad Shah have been selected for the latest edition of the Connect India dual residency

Launched in 2021 by Arts at CERN and the Swiss Arts Council Pro Helvetia, Connect has established itself as a key platform for artistic experimentation in connection with fundamental science. The programme continues its mission of fostering meaningful dialogue between artists and scientists through residencies at CERN and partner…

For the Indian label Kartik Research, fine-art photographer Aaryan Sinha created a visually stunning fashion shoot against a rugged quarry landscape. In this archaic setting, clothing, materials, and landscape enter into a direct dialogue – stone, dust, and horizon amplify the tactile qualities of the collection.

Production, of course, remained within the family – ELEMENTS Production Services, headed by his mother, Harsha Sinha, arguably the most experienced producer on the…

For the 7UP Super Duper Refresher outdoor campaign, advertising photographer Jaap Vliegenthart shot the people visuals in collaboration with Chuck Studios. At the core is a visual world that makes freshness, flavour, and fizz instantly tangible.

“We announce that we developed a Culinary Identity for 7up that fuses flavour, refreshment, and fizz: the Super Duper Refresher! Inspired by the Super Duper Refresher campaign that launched in India, we built a distinctive Culinary…

For the Indian label CORD, Elements Production India produced the Spring Summer 2026 campaign, created by creative director and photographer Pranoy Sarkar – featuring bold, deliberately kitschy, vintage-inspired visuals that immediately stand out. The collection highlights craftsmanship through smocking, embroidery and appliqué, combined with a sensitive approach to materials, textures and patterns.

Elements operates not just as a production company, but as a reliable…

For the Eká S/S 2025 collection, ELEMENTS Production Services took on the production, once again setting a strong benchmark for high-end fashion productions in India and across Asia.

Founded by Rina Singh, Eká is a New Delhi–based fashion label that understands fashion as storytelling – emotional, craft-driven, and deeply human. Rina Singh describes Eká as a poetic, almost fairytale-like world, where garments are not driven by trends but meant to be lived in. Textiles carry…

For its latest campaign, ANAVILA – Sarmast collaborated with the Indian production company ELEMENTS Production Services, who took on both the production and art direction of the entire project.

ELEMENTS was responsible for the overall creative coordination, guiding the campaign from the initial concept through to final delivery. This included production management, visual development, and on-set art direction, with the aim of creating a coherent visual language that aligns…

For the Eká S/S 2025 collection, ELEMENTS Production Services handled the production, once again setting a strong benchmark for high-end fashion productions in India and across Asia. The campaign was photographed in India by Keerthana Kunnath and produced by ELEMENTS. The images convey exactly the atmosphere Eká stands for: lightness, depth, and a quiet intensity emerging from materiality, craftsmanship, and place.

The new TANISHQ Jewellery - Mriganka Campaign was produced by ELEMENTS, who oversaw the full production for the opulent and elegant campaign.

In front of the camera was Indian model and actress Manushi Chhillar, bringing a refined and contemporary presence to the jewellery story. The campaign stands out for its lush visuals, cinematic scale and polished aesthetics, translating the brand’s craftsmanship into a richly styled visual narrative.

ELEMENTS handled the production of…

ELEMENTS supported an artistic project with the creative power duo of Creative Director and Photographer Pranoy Sarkar and Stylist Jahnvi Bansal. The starting point of the collaboration was Chhau, a mythic dance tradition from eastern India.

As part of the project, the team worked with artists from different regions to explore the cultural depth, social rootedness and historical significance of this art form. The result is a series of dynamic visuals positioned between art…

ELEMENTS PRODUCTION, an experienced production partner for international photo and film shoots in India, supported the latest Master Cut directed by Akshay Sharma for Indian designer PAYAL KHANDWALA.

The film is a poetic homage to the quiet art of craftsmanship - to those precise, often unseen moments where thread and form come together to create fashion. “From the first stitch to the final silhouette, every tool plays its part to craft detail into design. This film is a…

The traditional German shoe brand Rohde Shoes GmbH, founded in 1862 in Brandenburg and now headquartered in Schwalmstadt, Hesse, operates internationally as the Rohde Group, particularly in Central Europe. It is particularly well-known and popular for its slippers and sandals.

SALLYHATESWING photographed the current ROHDE SHOES F/W 25 collections on behalf of the agency Benchmarked.

BENCHMARKED is a German digital marketing and fashion consulting agency based in Cologne that…

In 'Acts of Appearance', Gauri Gill transforms the everyday life of an Indian village into a poetic stage, where intricate masks blur the line between reality and fantasy – revealing hidden stories, cultural traditions, and human experiences.

The project was created in collaboration with numerous papier-mâché artists from the Kokna and Warli tribal communities in an Adivasi village in the Palghar district, inland from Dahanu. This district is among the poorest regions of the…

NIKE collaborated for the first time with the Indian fashion collective NorBlack NorWhite, presenting a colorful collection of apparel, footwear, and a crossbody bag that celebrates Indian culture and craftsmanship – and explicitly encourages women to move and express themselves freely, both through sports and in everyday life.

ELEMENTS PRODUCTION SERVICE presents the Nike x NorBlack NorWhite collaboration on GoSee, for which they were commissioned to handle production…

In the heart of the unique City Palace of Jaipur, Dean FREEMAN c/o ROCKENFELLER & GÖBELS campaign for the US POLO ASSOCIATION India masterfully combines royal splendour, sportsmanship and fair play with the fashion of US POLO ASSN.

The campaign stars His Highness Maharaja Sawai Padmanabh Singh-Pacho, the global ambassador of the US Polo Association, in a series of three adverts that combine the intensity of polo with the majestic charm of palace life. Against a backdrop of…

In collaboration with Mieke Haase and Ruben Scupin from Loved Agency, 70SEVEN produced the new campaign for Italian shoe brand BAGATT and the Fall/Winter 2024 season, photographed by Jette Stolte with DOP Jannik Nolte.

BAGATT has its origins in the 1980s and comes from northern Italy. It stands for the symbiosis of modern, fashionable women’s shoes and elegant Italian handwriting. BAGATT doesn’t follow trends, it sets them.

A global company with offices in Switzerland…

Wieden+Kennedy India created the JOCKEY campaign titled ‘Freedom or Nothing’ – dealing with the concept of freedom and how it is perceived by the younger generation. SVEN JACOBSEN photographed and filmed for the campaign, and Steven Michelsen was DOP. Production was in the hands of Cool  Banana.

Jockey has expanded its product portfolio to include athleisure, activewear and more. An evolution which reflects the commitment of the Jockey brand to adapting its product range…

Doing good is and always has been at the core of C&A’s purpose. With a clear objective : We aim to contribute to a better world by supporting good causes, while doing what is right – not only in C&A’s own operations but also along the company’s supply chain.

Which is why C&A is constantly exploring new ways of supporting social suppliers – like Rangsutra – to scale their production and, by doing so, increase their impact to improve livelihoods for people in disadvantaged…

Indian production company ELEMENTS has just presented its services, ranging from commercials to photo shoots, at UPDATE Berlin and is the go-to address when its comes to productions in India and the far reaches of Asia.

To Europe, ELEMENTS also has a very special relationship, as a son of the family is studying photography in the Netherlands. Here on GoSee, ELEMENTS presents ‘This Isn’t Divide and Conquer’ by Aaryan Sinha. The work has been exhibited in Luma Arles with House…

Filmed in a vintage performing arts theater, the TILFI Kala campaign spot produced by ELEMENTS follows a theatrical troupe in rehearsal, tracing the organic unfolding of a journey to realize a creative vision.

“The art of expression and the craft of evoking rasa (sentiment) and bhava (emotive state) remain central concepts in India’s performing art traditions, drawing from the fundamental principles laid out in the Natya Shastra.”

Founded in Banaras in 2016, TILFI is aimed at…

Indian fashion label ANAVILA embodies traditional simplicity at its best. The prints, patterns, and designs of Anavila are pleasantly minimalist and synonymous just as much with class as timeless elegance.

For the AAMOD collection, Director Akshay Sharma filmed the commercial presented here, which was produced by ELEMENTS Production Services.

“The making of Aamod is deeply rooted in the romantic prose and poetry of 17th-century Rajasthan. Whether as exquisite embroidery, or…

The National Basketball Association (NBA) kicked off a marketing campaign in India with brand ambassador and Bollywood actor – Ranveer Singh. Production support for which came from ELEMENTS.

The ‘#ThisIsBasketball’ campaign consists of a series of films aimed at showcasing the diversity of the basketball community in India – capturing the true spirit of the sport: The court is for everyone. The NBA campaign film is about Singh’s passion and love for the game of basketball…

The production company ELEMENTS supported a travel special for HTSI – formerly known as How To Spend It Mag of the Financial Times – on the Indian megacity Mumbai. With a population of thirteen million, Mumbai is the city with the highest density in the world.

Towering above the largest slum in India, home to one million people, are several new residential skyscrapers owned by the superrich. Certainly not the only contrast Mumbai has to offer… which, of course, can be seen…

For his client AMAN, Robert RIEGER c/o EMEIS DEUBEL traveled to India where he photographed the hotel Aman-I-Khas in Ranthambore and five-star hotel Amanbagh in Rajasthan.

Located at the edge of the Ranthambore National Park is the luxury hotel Aman-i-Khás, with a total of only ten luxurious tents – directly adjacent to the world-famous tiger reserve. Set amid the dense bushes of the Indian jungle in inimitable elegance is this luxury safari camp. The tents are erected again…

The ASHISH Spring/Summer 2023 collection has once again drawn its inspiration from the Indian heritage of its designer and founder Ashish Gupta. It was produced by ELEMENTS – and for the very first time in India. The campaign explores Indian cultural heritage and was photographed by Ashish Shah in a charming house built during colonial times.

The S/S ‘23 collection is marked by a fusion of traditional Indian styles with contemporary silhouettes and once again features the…