MAGROUND presents the results of the cooperation with BENTLEY MOTORS here on GoSee: high-quality backplates and HDR content in the form of new marketing visuals for the BENTLEY BENTAYGA. The visuals feature two dynamic driving shots of the luxury SUV on a coastal road with a sunset atmosphere. The cars were added in CGI and seamlessly blend into the background images and HDR domes provided by MAGROUND. Motion blur was added digitally. The CGI and post production work came from Mustard Post with creative direction by Iain Ross from Motorvated Creative.
The Bentayga interprets the classic design elements of Bentley – from the black gloss matrix grille to the concise powerlines and powerful rear flanks – in an SUV with increased ground clearance. The result is a beautiful automobile that exudes both luxury and performance.
Are you a 3D artist, creative, or automotive designer looking for new resources to expand your portfolio? Look no further! MAGROUND now offers a new free backplate and HDR dome pack for you to download. This package includes a location image set from L.A. with eight 100MP medium-format backplates and the corresponding 500MP, 32-bit HDR-dome exr.-file. That means you can use high-quality images as a background for your 3D renders and a matching HDR dome to light your scene. It will give your renders a realistic and professional look. The HDR dome can be used as a virtual environment for animations, car configurators, and real-time applications.
“Take a look at the quality of the images and see how they can enhance your work. Once you have used the assets in your portfolio projects, please link and tag us, and don’t forget to send us your rendering results. We will be publishing and linking the best renders and animations on our social channels and in our newsletter, too. This is a great opportunity to showcase your skills and get your work seen by a broad professional audience.”
AUDI has released a set of marketing images for its high-performance sports car, the RS4, featuring stunning backgrounds that perfectly complement the car’s sleek design. These images were made possible with the use of MAGROUND image content. MAGROUND, a leading provider of high-quality visual content for the automotive advertising industry, gave Audi access to a selection of location images which were used as backgrounds for the RS4 marketing campaign.
The result is a number of visually impressive images that present the car from different camera angles. “We are thrilled to have partnered with Audi on this project again,” says Jens Mueller, CEO of MAGROUND. “Our team cooperated closely with the Audi creative team to give them the best possible images to help bring their vision to life. We are proud of the results and believe that they will help Audi promote the RS4 in a way that truly captures the car’s unique features and performance.”
