A KALTBLUT exclusive created, filmed and directed by Luis Reidl, a 22-year-old creative from Hamburg with a deep passion for authentic visual storytelling and art that reflects his inner emotions and conflicts.

"My true ambition is to contribute to breaking stereotypes—ideas that have occupied my mind since childhood and continue to shape my perspective today. Through my work, I strive to challenge perceptions and create art that resonates on a personal and societal level." Luis Reidl, Director. Hair & Makeup by Laura-Sophie LANGER c/o BIGOUDI.

"Masculinity is often confined by rigid social norms, portraying strength and tenderness as opposites. With *Zärtlich Maskulin*, I challenge these boundaries and try to break stereotypes. Strength and care are not contradictions but natural complements, forming a more authentic expression of identity. For centuries, this balance has been suppressed, yet it exists in all of us—sometimes hidden by shame. This project seeks to reclaim and redefine masculinity in a more nuanced and genuine way."

TEAM

Created, filmed & directed by Luis Reidl / Instagram: @luis.reidl

Executive Producer is Tobias Abt / Instagram: @tobitobsen

Photography by Francesca Amann I& Oliver Vonberg c/o Double T Photographers

Production company bsp-media GmbH / Instagram: @bigsexypictures

Styling by Leonie Backhaus / Instagram: @leoniecharlott

Co Stylist is Anamaria Agudelo / Instagram: @anamariaagd

Makeup & Hair Laura-Sophie Langer c/o Bigoudi / Instagram: @bigoudi_agency

Models  Allen Haygood signed at Agency Kult Models  / Instagram: @avhaygood Levin Rugenstein signed at Agency Indeed Models / Instagram: @levinchains Xenia Marjanenko / Instagram: @xenia.mar Gaël Wendmi Ilboudo / Instagram: @lil_shessy Sina Hinrichs / Instagram: @sina.hinrichs

Associate producer Thore Rocksien / Instagram: @xschore

Gaffer Tom Lonitz / tomlonitz.com / Instagram: @tomlonitz

Edit  Philipp Hartinger / Instagram: @phirlefranz

Sound design Anton Rieger / Instagram: @anton__rieger

Music „froid“ Flawless Issues / Instagram: @flawlessissues777

1. AC  Jakob Skott / Instagram: @jakob_skott 2.

AC & grip Mika Grimm / Instagram: @mika_grimm

H&M assistance Mieke Fischer / Instagram: @miekefischer Marie Wulf / Instagram: @marie_wlf

Runner Tim Kalinna / Instagram: @beanie.edits

The dog is Cookie / Instagram: @anaandcookie