WMF asked German-American actress and avowed coffeeholic Diane Kruger to appear in front of the camera for the launch of WMF Perfection – the new fully automatic coffee machine. In the spot, Diane charmingly tells you all about her daily coffee routines.
The commercial was shot by Kapturing c/o Birgit Stöver on the streets of Paris, Diane’s home away from home. The Paris insiders from JPPS Creative Productions were brought on board for production.
“Diane was captured during a delightful autumn stroll through Paris while chatting about her favorite coffee moments.” JPPS Creative Productions.
The German actress started her career as a model in Paris at an early age. She appears today mainly in films in English and French, and is known for her roles as Helena in Troy, Dr. Abigail Chase in National Treasure and its sequel Book of Secrets, as well as Bridget von Hammersmark in Inglourious Basterds.
In 2018, she was invited to become a member of the Academy of Motion Picture Arts and Sciences, which awards the coveted Oscar each year. She is the mother of a daughter since that same year, whose father is American actor Norman Reedus.
WMF GmbH (formerly known as WMF AG for Württembergische Metallwarenfabrik) is a formerly publicly listed manufacturer of tableware for households as well as for the restaurant and hotel industry, and was founded by Daniel Straub together with the Schweizer brothers. The group has six brands (WMF, Silit, Kaiser, Schaerer, Hepp and Curtis). It is represented in more than 40 locations worldwide and has nearly 200 company-owned branches in Germany, Austria and Switzerland. Among the products manufactured by WMF are cookware, kitchen appliances, cutlery, drinking glasses, and professional coffee machines. In May 2016, the French Groupe SEB acquired WMF for more than € 1.5 billion.
Diane was styled by Jonathan Huguet, and Perrine Rougemont was responsible for hairstyling.
GoSee : perfection.wmf.com & jpps.fr
