Photographer and director David DAUB is responsible for the visual campaign of the new Xiaomi Vision Gran Turismo Concept Car in Shanghai. With a cinematic visual language, he translates the vehicle’s futuristic design into a campaign positioned between high-end automotive and digital vision. At the core is an aerodynamic concept: “Sculpted by the wind, every line is designed for aerodynamic perfection. Experience the future of driving.”
ILLUSTRATION
ILLUSTRATION AGENCYPHOTO AGENCYBERLINDÜSSELDORFFRANKFURT Artist : Luca Schenardi c/o WILDFOX RUNNING
WILDFOX RUNNING: David DAUB directs the Xiaomi Vision Gran Turismo Concept Car campaign in Shanghai, MINI Cooper x Klangkarussell
Credits
- Client
- Damaged BugXiaomiMini
- Usage
- LP Cover DesignConcept CampaignSoMe Campaign
- Postproduction
- Edit by Junhao Zhou, Grading by Kat Leung (Klab Studio)
- Cd
- Yimeng Bai
- Director
- David Daub c/o WILDFOX RUNNING
- Dop
- Cezary Zacharewicz
- Sounddesign
- Pan Pan
- Setdesign
- Chan Lapchiu, Quintus Ye, Cui Yingjian
- Celebrity
- Klangkarussell
- Production
- Visual Signal.TaoSterntag