For the new Audi communication surrounding the AUDI R26 Concept - a concept vehicle symbolically marking the brand’s entry into Formula 1 - David Daub c/o WILDFOX RUNNING was responsible for the photography. With his reduced, precise visual language, he presents the vehicle as a preview of the next major chapter in Audi’s motorsport history.
The Audi R26 Concept continues the legacy of Audi’s legendary motorsport icons - from the visionary Auto Union Type C to the pioneering Audi RS Q e-tron. The principle has always been the same: courage, technical innovation, and pushing beyond limits. With its planned entry into Formula 1 in 2026, Audi underscores that this ambition remains fundamental to the brand.

