For the launch of the new GOLDWELL SunDipped color collection this fall, SILK SERVICE. led the production in collaboration with Behind the Scenes and the creative direction of WILL MATTHEW STUDIO. Shot in Berlin, the campaign blends soft textures, natural light and an analog film look that radiates exceptional warmth - perfectly in tune with the mood of the collection.
“Soft as sunrays, glowing with confidence.” This is how GOLDWELL describes the SunDipped Collection and its warm, sun-kissed tones. Inspired by the interplay of light and shadow, the collection highlights each client’s individual beauty - subtle, soft and full of glow.
The idea behind it: we feel our best when we express our true selves. Hair color becomes a powerful form of self-expression - especially when finely tuned shades enhance natural radiance. SunDipped captures this warm glow, creating luminous, dimensional colors that gently yet unmistakably bring out natural beauty.
