Thomas Juul photographed the three images shown here on gosee.news for the Danish Veterinary and Food Administration (Fødevarestyrelsen).
The agency primarily uses such lifestyle and information campaigns to raise awareness of socially relevant nutritional issues. Fødevarestyrelsen's core areas include official dietary recommendations, food safety and consumer protection, and animal welfare labeling.
Thomas Juul's photography deliberately captures everyday, relatable moments—such as a dinner in a convivial or relaxed atmosphere—to integrate the agency's messages into the daily lives of Danish citizens in a visually appealing way, without being preachy.
Photographer Thomas Juul is represented by the agency ANDREA HEBERGER.