In his latest shoot, LGBTQ+ photographer Jordan ROSSI c/o RANKIN GROUP takes on the cosmetics world. With a series of beauty looks that focus on simple, everyday glamour and use only completely vegan or cruelty-free products, he shows you what’s possible today – without making animals suffer.
The motifs were created in close cooperation with make-up artist Pablo Rodriguez : “It’s always the right time to question where our beauty products come from. But now, vegan-based beauty materials are definitely easier to find, and there are a lot more of them available. Just go to any make-up brand website and search for “vegan”, and something will come up. That was not even an option a couple of years ago.”
The idea behind the production was to show wearable make-up looks rather than complex, overly creative looks : Jordan and Pablo wanted to encourage people to switch to vegan beauty products. At the heart of the shoot is the cast, whose lineup, of course, is made up of both men and women.
Photographer Jordan Rossi, who spearheaded the collaboration, explains : “Everyone wears make-up today. It’s not restricted to gender, so it was important to craft a series of images that reflects our reality with a cast of different genders and skin tones. And it’s important for beauty brands to understand and recognize that. Their audiences are changing, but so are the values of the audience. Just five years ago, vegan products weren’t a priority for most people, but vegan living is now at the forefront of our cultural consciousness.”
See the complete spread and the film on HungerTV and its VERO Channel.
GoSee : hungertv.com
CREDITS
HAIR George Curran
MAKE-UP Pablo Rodriguez
PHOTOGRAPHER Jordan Rossi c/o RANKIN GROUP/THE GRAFT
MAKE-UP ASSISTANT Jack Oliver
