Singer Rika celebrates her broken heart in her new song ‘Doses’ – directed by Jordan Rossi c/o THE GRAFT

In a departure from her traditional pop anthems, RIKA welcomes 2020 with a new single that charts the lows and highs of a relationship. ‘Doses’ pulls no punches singing about the toxicity of love. It’s a theme all too relevant for clued up 21st Century audiences. For the video Rika worked with Director and Photographer Jordan ROSSI c/o THE GRAFT to bring this narrative and performance-led promo to life.

The video itself weaves several different vignettes of Rika and her ex-boyfriend played by Charlie Georgio. These scenes display the intense love and romance they share whilst also highlighting a darker side to the relationship. One that risks unraveling at any moment. Interwoven within these vignettes is a stunning lip sync performance of the track shot on location in East London. With the winter sun low, the images are striking and provide a perfect counterpoint to the heartbreaking lyrics.

Jordan Rossi, Director of the video, says: “I’ve been wanting to work with Rika for sometime now, and it feels like this video was a perfect storm. We were incredibly lucky with a stellar cast and crew, plus the weather held out for us! This video is something different for both myself and Rika. It’s narrative. It packs a punch. It was shot on location with pretty much all-natural light. It’s a powerful combination of a great story, gorgeous visuals and brilliant performances from the two leads.”

THE GRAFT: “Rika’s ‘Doses’ is the breakup anthem of 2020 and creating room for itself as an instant classic.” GoSee: youtube.com/watch

Singer Rika

Boyfriend Charlie Georgio c/o SUPA Models

Client RIKA

Production The Graft

Producer Jerome Danvers

Styling Riya Hollings

Hair George Curran

Make-up Rhea Leric