For sustainable label SEPIDEH AHADI – which combines handicraft techniques from Iran with the elegance of Italy – Joachim BALDAUF c/o AGENTUR NEUBAUER photographed with Isa c/o Miha Model Mgmt and Alexander Stoller c/o Place Models. Styling was in the hands of Claudia Hofmann, with make-up by Karim Sattar, hair by Isabel Maria Simoneth, both c/o Dr. Hauschka.
Designer Sepideh Ahadi is a member of the Fashion Revolution Iran. She was among the ten finalists in 2019 at the German Sustain Concept of Fashion Council Germany. That same year, she opened her own shop in Berlin with the vision of producing affordable but still high-quality fashion. Transparent production in Europe, a small production, organic and natural materials such as organic cotton, recycled wool, linen and Tencel or dead stock are the declared content of the company’s sustainability philosophy. Just as much as the fact that materials such as leather, fur, and feathers are not processed.
The brand is dedicated to slow fashion and sustainable practices in that the designer creates her collections through a considered and experimental process. The collections mostly reflect social issues in the modern lifestyle where the designer challenges herself to find an artistic way to contribute to making a difference. As a designer, Sepideh feels the responsibility to invite her audience to think about fashion in a different and more interactive way through her designs. For the designer, creativity is not just in the final designs but in the entire process and how she finds alternative ways to present her ideas.
