Friedrich Liechtenstein is the face of the current Casino Baden-Baden testimonial campaign as its self-proclaimed “Maître de Plaisir”, photographed by Christoph Voy. With the slogan “Be Sensible. Have Fun!”, the entertainer promotes joie de vivre, stylish entertainment, and a responsible approach to gaming.
Christoph Voy portrays Liechtenstein as a modern host, flâneur and connoisseur within the elegant interiors of the historic Casino Baden-Baden as well as the legendary Brenners Park-Hotel. The resulting imagery captures the best ager media personality's distinctive character, balancing grandeur, self-irony and refined humour.
The collaboration brings together two iconic German institutions: Friedrich Liechtenstein, renowned for his unique blend of performance, music and humour, and Casino Baden-Baden, regarded as one of Europe's most prestigious casinos for decades.
A selection of the works was also presented as part of the GLOSSY photography exhibition at Hamburg's Fabrik der Künste.
Christoph Voy is represented by the agency AVENGER, Munich - Berlin - London.
