The "The Mind Set" campaign focuses on the importance of prioritizing your mental health to achieve your goals.
It was photographed by Sage East, with post-production by ONE HUNDRED BERLIN. The faces of the campaign are Olympic gymnast Laurie Hernandez, WNBA All-Star Skylar Diggins, and Olympic high jumper Chaunte Lowe.
We quote photographer Sage East: "THE MIND SET 💥📸 for @amazonads and @adcouncil photographed by me. Featuring gold medal Olympic gymnast @lauriehernandez The Mind Set is an interactive experience designed to promote mental health and help you reach your goals.
Wow. Now those who know me know how much it means to me to continue highlighting women's sports, but this project felt like a personal project in soooo many ways. Honing in solitude, meditation, drive, texture, color, etc. all in one. I give major thanks to the creative team for allowing me to fly with this.🙌🏽"
The "Love, Your Mind" campaign from the Ad Council and Amazon Ads is an interactive experience designed to show you how taking care of your mental health helps you achieve your goals.
"The Mind Set," available at YourMindIsTheMVP*.com, tells the stories of three elite athletes. WNBA superstar Skylar Diggins presents her childhood basketball as a symbol of her determination. American gymnast and gold medalist Laurie Hernandez wears her comeback jersey as a symbol of her courage, and American high jump record holder Chaunté Lowe rings her survival bell for you as a symbol of her resilience.
* Most Valuable Player
GoSee : YourMindIsTheMVP.com
TEAM
Professional basketball player: Skylar Diggins
Olympic gymnast @lauriehernandez
Olympic high jumper: Chaunté Lowe
Photography: @sage.east
Lighting: @dinbaedin
Digital Tech: @phu.tography
Production: @byt.nyc @lucascarpenter__ @chelzealee
Amazon Creative: @tommy__stewart @gentlemangiant aka Joshua Eithun
Amazon Producer: @dzicey
Production Designer: BG Porter
Wardrobe: Manny Jay
Hair: Myesha Jamerson
Finished by One Hundred Berlin
