G7 is a Parisian taxi company. It offers services under the name "G7 Access" specifically for people with reduced mobility. The campaign for Taxi G7 (specifically for the G7 Access service) was created in collaboration with the agency Havas Paris and photographed by Yoann Stoeckel. Each image focused on a particular target group or vehicle model.
The "Fier d’être G7" (Proud to be G7) campaign by Yoann Stoeckel was launched in April 2024.
With a fleet of over 10,000 vehicles in the greater Paris area alone, G7 is considered the market leader in Europe. The company was founded on March 4, 1905, by Count André Walewski (a great-grandson of Napoleon I), Baron Rognat, and the bank Mirabaud & Cie. The name "G7" comes from the Paris Police Prefecture, which assigned the company the registration number G7 (for "Garage No. 7" in Saint-Ouen).
In the 1960s, André Rousselet acquired the company from the automobile manufacturer Simca and introduced the radio dispatch center as an innovation; it is still managed today by his son, Nicolas Rousselet.
Yoann Stoeckel is represented by the agency ANDREA HEBERGER.
GoSee : grouperousselet.com