REDKEN capitalized on Shirin David's star power, proving their keen instincts. In the summer of 2026, Shirin became an international sensation virtually overnight, thanks to the song "Good Enough."
The REDKEN ABC campaign was photographed by beauty expert Frauke Fischer.
The song "Gut genug (=Good Enough)" was written by the Berlin-based production team KitschKrieg. It was recorded in collaboration with the German music duo Blumengarten, founded in 2021 and consisting of singer Rayan and music producer Sammy, as well as rapper Shirin David. The song reached the top of the German charts in the summer of 2026 and went viral internationally on platforms like TikTok.
Shirin David's rap verse addresses deeply personal conflicts, such as the struggle between family and career, the constant public scrutiny, and the contrast between the imperfect private person Barbara ("Babsi") and the perfectly crafted persona of Shirin David.
Born in Hamburg in 1995, Shirin David, also known as Barbara Shirin Davidavičius, is one of Germany's most successful female rappers, singers, entrepreneurs, and social media icons. She began her career as a lifestyle and beauty YouTuber in 2014, and in 2019 released her debut album, Supersize, which immediately reached number one on the German album charts.
Shirin David stands for female empowerment, high-end music videos, and an uncompromising portrayal of femininity in the often male-dominated German rap scene. In addition to her music career, she runs several successful business ventures, including her own fragrance and cosmetics line, shirin beauty, and the iced tea brand Dirtea.
Redken is one of the world's leading brands for professional hair care and belongs to the cosmetics group L'Oréal. For decades, the name has stood for the perfect combination of scientific research and fashion trends straight from the metropolis of New York City. The brand was founded in 1960 by American actress Paula Kent and her hairdresser Jheri Redding. The brand name is a combination of their last names (Redding and Kent).
Today, Redken offers customized solutions for every hair type. The Acidic Bonding Concentrate (ABC) advertised here, for example, offers intensive care for extremely damaged hair. It repairs the hair bonds after chemical treatments or intense heat styling.
KitschKrieg is already working on the US version of "Gut Genug" (Good Enough). The unique aspect: American artists will contribute verses, while the distinctive German hook line "Du bist gut genug" (You are good enough) will be retained, as it has already become a cult slogan worldwide.
Photographer Frauke Fischer is represented by the agency DOUBLE T.
GoSee : redken.eu
