‘Reclaim the Streets’ : This claim saw the kick off of the campaign for Spotlight’s new exclusive concept store for the streetwear and sneaker community at JELMOLI. Over the last one and a half years, Spotlite in Jelmoli, located on Zurich’s Bahnhofstrasse, has made a name for itself as a go-to destination for streetwear and sneaker heads alike.
The creative vision was illustrated by means of the dynamic movements and connections of three characters – opening up new possibilities, dimensions and perspectives. “New freedoms, new personal space, new ways to unfold, finally back out of the house and onto the street, to gain more space for oneself and inhabit new places, finding one’s own special spot and claiming it, making an appearance for others and seeing how others do so likewise – celebrating life with the like-minded. The protagonists levitate through space (super-slow-motion camera) while they celebrate and share their style,” Thom tells GoSee.
“The phrase ‘Reclaim the Streets’ describes a course of action with the overarching goal of reclaiming the public space by the community. The goal of the opening campaign : creating awareness. Further positioning and establishing Spotlite as the place to be, the ultimate destination, for streetwear in Zurich and beyond. Tell the community about the new Spotlite store and attract fans to Jelmoli.”
As part of the new holistic Jelmoli strategy, the shop has been entirely redesigned and reconstructed. Spotlite is now located on the first floor. With an area of more than 550 square meters, it offers three times more space than before. It’s a spot the sneaker community likes to come to, meet up, hang out and experience itself. The big Spotlite re-opening is on 6 November, 2021.
Responsible at Jelmoli : Cécile Moser (Head of Marketing & Communication), Anka Refghi (Editor-in-Chief of J. Magazine), Carmen Hirzel (Content Lead), Donjeta Selmanaj (Social Media Management).
Responsible agency, Thom Pfister : Thom Pfister (Creative Director, Idea/Concept), Ursula Rytz (Consulting), Daniel Hackiewicz (Art Director), Kim Wüthrich, Juli Martinelli (Graphic Design).
Responsible at Stories AG : Michèle Seligmann (Executive Producer), Flurin Giger (Director, Editor), Heike Schreyer (Production Coordinator), Lara Kuppel (PA Intern), Silvan Giger (DOP, Editor), Elia Grunder (1st AC), Luca Colaci (VTR/DIT/DATA WRANGLER), Raphael Toel (Gaffer), Anabel Rogger (Lighting), Martina Russi (Styling / Style Council), Daniela Koller (Make-up / Hair), Christopher Bautista, Scout Model Agency (Model), Samuel Bietenhader (Model), Nadège Nyakossi Scout Model Agency (Model), Laura Rindlisbacher (Casting Main), Edoardo Moruzzi (Post Production Supervisor), Luca Colaci (Sound Mix), Yves Roy Vallaster (Color Grading), Iceage – Vendetta (Music), Studio 1291, Oliver Keller (Location), Christian Witschi (Camera KAMERAWERK), Greg Amgwerd (Light Leuchtturm).
Responsible online marketing agency, Clockwork Digital: Sandro Jungi (Founder).
Here is the POS and shop display film in the Jelmoli Store plus the out-of-home film material before the opening and after.
