Volkswagen Commercial Vehicles puts it plainly this time: “We don’t build cars. We create space.” And it’s exactly this space - for plans, projects, adventures, business ideas, or simply everyday chaos - that Julia Marie Werner c/o WILDFOX RUNNING captured on location in Tallinn.
The guiding idea, “Space for Endless Possibilities,” presents VW Commercial Vehicles not as metal on wheels, but as rolling living spaces: sometimes an office, sometimes a toolbox, sometimes a weekend-ready living room. The campaign plays with a wink, showing that a VW commercial vehicle is just as flexible as its owners - and sometimes even a little more so. Werner’s visuals hit that tone perfectly: open, warm, and full of room for imagination. Or in other words - plenty of space.
Boris Terwey, CEO of Interone: 'The campaign marks a milestone for Volkswagen Commercial Vehicles, as it clearly demonstrates that brand building today must be more than advertising. The fact that a manufacturer has the courage not to place its vehicles at the center of the largest brand campaign in its history, but instead focuses entirely on their purpose, sends a powerful signal to the market and highlights the strong DNA of the brand.'
Interone has been accompanying Volkswagen Commercial Vehicles as its Digital Lead Agency since 2018.
