A road trip through Hamburg becomes a dialogue between two creative disciplines: For the "road.stories by BMW Drivers Club x ramp" series, bestselling author and BMW Drivers Club champion Wladimir Kaminer visited designer and artist Hanna Schönwald.
Hanna Schönwald is a German industrial designer, artist, and creative based in Hamburg, known primarily for her striking fusion of automotive culture and minimalist art.
Thanks to her growing online reach on platforms like Instagram and TikTok, she has successfully established herself as a leading figure in the modern, female automotive scene. She regularly collaborates on creative campaigns with major premium brands such as automotive companies (e.g., Porsche, BMW), luxury design labels (like lighting manufacturer Occhio), and cosmetics brands.
In Hanna Schönwald's studio and on the streets of Hamburg in a BMW M3, the conversation focused on the art of design, sources of inspiration, and how the joy of driving can influence artistic work.
The multimedia format "road.stories," conceived by ramp.space for the BMW Drivers Club, combines the joy of driving with fascinating people from the worlds of art, culture, and motorsport.
The episode featuring Hanna Schönwald was filmed by photographer Oliver Gast and videographer Liam Köhler of NXT. Concept, creative direction, and production were handled by ramp.space in collaboration with the BMW Drivers Club.