"Capturing the essence of Simple Skincare. Shot in Barcelona, ​​we stripped back the visuals to find a cleaner look. We highlighted the texture to create a result that feels fresh, sophisticated, and beautifully Simple." FALCA, Barcelona. The commercial was directed by Audrey Ellis Fox.
The film’s craftsmanship is evident in its cinematography and shifting rhythm, moving between energetic moments and quieter pauses where light and skin are allowed to breathe. This change of pace reflects the unpredictability of a British summer while always feeling natural. The primary aim was to entertain, while also offering a subtle reminder of the importance of daily sun protection.
Simple Skincare, founded in 1960 by the Albion Group, is a British skincare brand specializing in products for sensitive skin. The brand's philosophy is to use only essential and gentle ingredients, avoiding artificial perfumes, dyes, and harsh chemicals. After several owners (including Smith & Nephew and Duke Street Capital), the brand was acquired by Unilever in 2010.
GoSee : simple.co.uk
TEAM
Simple: Samantha NG, Lucie Labranch, Lorraine Warner
AKQA London: Lucy Soares, Mimmi McKenzie, Chloe Tabarie, Sasha Bgatova, Fouad Hammoud, Chloe Pereboom
Director: Audrey Ellis Fox
With: Thùy-Trinh, Emma Kappen, Sako Tsotsoria & Ivon zito
Director & DOP Modular Shots: Diana Borinato
DP: Lluís Martí
Producer: Cabell Hopkins
Photographer: Wilde Leeor
Photo Assistant: Liam Aylott
Local Producer: Noemí March
Producer Assistant: Vicenç Benet
Production Manager: Andrea Gilrribó
Prod. Coordinator: Luna Ausina
PA / Stills & Product Coordinator: Lluis Gelpí
Client Driver: Ivan Dominguez
Agency Driver: Carlos Lafargue
Director’s Driver: Jaume Bosch
Location Manager: Marc Lafuente
Location Assistant: Júlia Ayala
Blocker Coordinator: Susagna Gallen
Unit Manager: Victor Macià
1st AD: Pedro Outon
2nd AD: Sebas Mandilego
3rd AD: Claudia Puig
1st AC: Alex Gonzalez
2nd AC: Raul Caso
VTR: Pere Estupinyà
DIT: Miriam Lazaro
1st AC Product Unit: Toni Rodriguez
Steadycam Op.: Mirko Zlatar
Steadycam Op.: Nico Lasarte
BTS Video & Photo: Manel Serrat
Key Grip: Alex Moregó
Gaffer: Edu Bonilla
Art Director: Nicole Sagués
Art Assistant: Olivia Amsler
Props Buyer: Bruna Zidiotti
Stand By Props & Truck Driver: Tomas Costoya
Product person: Pau Arregui
FX Coordinator: Facundo Acosta
Stylist: Ana Murillas
Make Up Artist: Andrea Trenado