"Capturing the essence of Simple Skincare. Shot in Barcelona, ​​we stripped back the visuals to find a cleaner look. We highlighted the texture to create a result that feels fresh, sophisticated, and beautifully Simple." FALCA, Barcelona. The commercial was directed by Audrey Ellis Fox.

The film’s craftsmanship is evident in its cinematography and shifting rhythm, moving between energetic moments and quieter pauses where light and skin are allowed to breathe. This change of pace reflects the unpredictability of a British summer while always feeling natural. The primary aim was to entertain, while also offering a subtle reminder of the importance of daily sun protection.

Simple Skincare, founded in 1960 by the Albion Group, is a British skincare brand specializing in products for sensitive skin. The brand's philosophy is to use only essential and gentle ingredients, avoiding artificial perfumes, dyes, and harsh chemicals. After several owners (including Smith & Nephew and Duke Street Capital), the brand was acquired by Unilever in 2010.

GoSee : simple.co.uk

TEAM

Simple: Samantha NG, Lucie Labranch, Lorraine Warner

AKQA London: Lucy Soares, Mimmi McKenzie, Chloe Tabarie, Sasha Bgatova, Fouad Hammoud, Chloe Pereboom

Director: Audrey Ellis Fox

With: Thùy-Trinh, Emma Kappen, Sako Tsotsoria & Ivon zito

Director & DOP Modular Shots: Diana Borinato

DP: Lluís Martí

Producer: Cabell Hopkins

Photographer: Wilde Leeor

Photo Assistant: Liam Aylott

Local Producer: Noemí March

Producer Assistant: Vicenç Benet

Production Manager: Andrea Gilrribó

Prod. Coordinator: Luna Ausina

PA / Stills & Product Coordinator: Lluis Gelpí

Client Driver: Ivan Dominguez

Agency Driver: Carlos Lafargue

Director’s Driver: Jaume Bosch

Location Manager: Marc Lafuente

Location Assistant: Júlia Ayala

Blocker Coordinator: Susagna Gallen

Unit Manager: Victor Macià

1st AD: Pedro Outon

2nd AD: Sebas Mandilego

3rd AD: Claudia Puig

1st AC: Alex Gonzalez

2nd AC: Raul Caso

VTR: Pere Estupinyà

DIT: Miriam Lazaro

1st AC Product Unit: Toni Rodriguez

Steadycam Op.: Mirko Zlatar

Steadycam Op.: Nico Lasarte

BTS Video & Photo: Manel Serrat

Key Grip: Alex Moregó

Gaffer: Edu Bonilla

Art Director: Nicole Sagués

Art Assistant: Olivia Amsler

Props Buyer: Bruna Zidiotti

Stand By Props & Truck Driver: Tomas Costoya

Product person: Pau Arregui

FX Coordinator: Facundo Acosta

Stylist: Ana Murillas

Make Up Artist: Andrea Trenado