For the LOEWE Precollection FW26, set designer Valérie Weill c/o BIRD PRODUCTION created extraordinary visual worlds in which fashion, art, and object staging merge into a distinctive visual language.
The campaign combines dramatic coastal landscapes with surreal still lifes and sculptural product compositions. Characteristic of the imagery is its playful exploration of scale, materials, and unexpected juxtapositions: bags meet fruit, shoes become graphic sculptures, and everyday objects are transformed into artful compositions.
With her keen eye for form, color, and materiality, Valérie Weill creates the stage for LOEWE’s creative vision. Her sets reflect the house’s core values of craftsmanship, innovation, and artistic freedom, lending the collection a dimension that is both poetic and contemporary.
