Hamburg agency ICONISTA commissioned Hamburg based photographer Olff APPOLD to shoot the latest collections by Bielefeld shirt and blouse label JACQUES BRITT. Photographer Olff Appold told GoSee, “a strong brand image for Jacques Britt was created in close collaboration with Creative Director Stefan Hägerling and Marketing Director Simon Hoecker. Photos and making-of available for your viewing pleasure here on GoSee.
The shoot was realised at 'Das Stue' design hotel in Berlin. The A3 format magazine presents shirts and blouses from the current Spring/Summer Collection by Jacques Britt. An e-book by the company also includes more images.
We asked photographer Olff Appold to share some thoughts on this shoot and his style of photography : “I like contemporary fashion, strong brands such as Jacques Britt and people, who rate quality. In today’s age it is a luxury to be able to explore production in my work. The power of photography combines with fashion design and its craftsmanship. High quality standards are visualised and captured in the making. My credo: ‘see and identify what can be done’ is the foundation of all my photo shoots, as thanks to the help of my team and models I can truly capture the essence and soul of a design. This analogue approach in turn reflects the current more sustainable lifestyle and encourages the viewer to want to find out more. This way products gain their own type of personality.” See for yourself.
