Born 1981 in East Berlin, FRAUKE FISCHER first studied Ethnography and Indian Art History before starting to work professionally as a freelance photographer. Today, she photographs mainly beauty and fashion for clients worldwide.
We present you an introduction with her SHISEIDO ‘Power Is You’ campaign photographed for DENTSU Tokyo. Stars of the global campaign are brand ambassadors Hikaru Utada, Megan Rapinoe and Ursula Corbero.
“As activists, leaders and artists, these remarkable women have powerful and unique stories of their own which resonate strongly with SHISEIDO’s brand values. Through their inspirational lives, SHISEIDO celebrates diversity and empowers people across all borders by highlighting the power of inner beauty to transform society for the better.” we learn from Shiseido about the choice of the three protagonists.
New York native Japanese pop star Hikaru Utada – named ‘most influential artist of the decade’ by the magazine Japan Times in 2009 – was photographed by Frauke in London. In Madrid, she shot actress Úrsula Corberó, who became famous nearly overnight with the successful Netflix series Money Heist. And soccer superstar Megan Rapino was photographed remotely in Seattle.
The shoots were organized and produced by Cosmopola and Momonga with local support from Eyebrow Productions, Hideoki&Co and Radical Media.
GoSee : brand.shiseido.co.jp/utm-special & fraukefischer.com
