mplusk-films by MIERSWA-KLUSKA staged the Creme Rouge lipsticks from CLÉ DE PEAU BEAUTÈ with modern and elegant flair. We present the director’s cut here on GoSee.
CLÉ DE PEAU BEAUTÈ Creme Rouge lipsticks are rich and luxurious with refined shades of color that not only give you more volume, plumpness, and moisture but also care, gloss and glitter.
mplusk-films by MIERSWA-KLUSKA realized a thrilling mix of product shots and dynamic textures with a robot that moves the camera, product or backgrounds. Based on a seamless flowing animatic created with fully CGI, the moves were realized verbatim out of camera with motion control.
What you see are exactly synchronized, moved texture SFX scenes like rising glitter bubbles as a reflection in the product rotation. Particularly noteworthy and technically complex: the closing frame for the film pack shot and print campaign are an exact match. A radiant finish!
Clé de Peau Beauté was founded in 1982 – with the mission of redefining the boundaries of skin cell research. Thanks to a unique combination of innovative technology & valuable ingredients, they have succeeded in unlocking the incredible potential of skin intelligence.
Credits
client: clé de peau BEAUTÉ
agency: shiseido creative, Tokyo
film production: mplusk
directors: Mierswa-Kluska
texture: Eric Andre
composing: flayr
photography: Mierswa-Kluska
retouch: studio Mierswa-Kluska
edit: The Quarry; London
mplusk films is a media production laboratory focused on advanced moving images, digital content and experimental commercials breaking down the boundaries between high-end photography and film, design and art, technology and emotion. Our creativity is based on our enthusiasm for digital and mechanical research and our knowledge of luxury brands, their products and aesthetics. We provide in-house creative direction and production services.
GoSee mplusk-films.de
