Lifestyle photographer Mauricio Candela captures the unmistakable spirit of Inca Kola in a striking food and beverage campaign. With his eye for authenticity and atmosphere, he succeeds in visually portraying the lifestyle surrounding the iconic cult brand in a powerful way.
Advertising agencies McCann Peru and VML Peru, together with Inca Kola and production company Epoch London, entrusted Candela with developing an extensive photo library for Peru’s leading beverage brand. The five-day shoot in Lima covered multiple locations, a diverse cast of talent, and countless creative variations. The result is a vibrant, colorful collection of images that will be featured across digital platforms, print media, and large-scale billboards throughout the country.
“This campaign is one of my favorites. The client allowed me to work in a style I truly love: more real, less staged — with strong contrast lighting, imperfect situations, and everyday talent. Essentially, a fearless campaign that feels close to real people. Five days of creativity, precision, and passion for visual storytelling. 💛As a lifestyle photographer specializing in beverage and food photography, I had the privilege of capturing bold, authentic images for Peru’s most iconic brand — Inca Kola. A huge thank you to every single person who made this production possible." Mauricio Candela
We’re also excited to share with you a behind-the-scenes video of this five-day lifestyle production in Peru for Inca Kola, the country’s most iconic soda brand.