‘2021 PRIUS – Make the most of every mile.’ MATTHEW JONES : “During quarantine, I was fortunate enough to be commissioned alongside Recom Farmhouse to create assets for TOYOTA USA’s 20th Anniversary Prius. The backplates and domes were shot entirely alone in Atlanta, Ga, while then remotely supervising Recom’s NY office for CG integration and post production.”
The Toyota Prius is a passenger car model built by the Japanese carmaker with their hybrid drive system Hybrid Synergy Drive, which is a combination of an SI engine and an electric motor, and is the worldwide first car mass-produced with a hybrid drive system. GoSee : toyota.com/prius
Matthew Jones on the CLA job : “Approaching Mercedes once again with an edgy yet graphic aesthetic, I chose to engulf the 2021 CLA in a burning red color palette while applying a strong focus on the environment’s light, shadows, and the talent’s organic interaction with the vehicle.” GoSee !
Matthew Jones was commissioned by the agency Publicis Sapient to direct and photograph assets for the all-new Mercedes A 220. With a graphic and editorial approach, Matthew portrayed a young, fashion-forward model within the light, shadows and geometry of the city’s streets.