For the new VW T Cross, transportation specialist MARCUS P. SAUER and his team had the honor of realizing a production in the cosmopolitain city of Shanghai, for which the photographer was commissioned by Shanghai-based agency Dentsu.
“The idea was to make a lasting creative, editorial impression, with a focus on emotions rather than on informal automotive know-how...” the photographer tells GoSee. We bring you the content side of the production, compiled in a 28-second film.
The T-Cross, the smallest VW SUV, is also manufactured, besides Pamplona in Spain, also in Anting (China) and Curitiba (Brazil) – the three regions of the world in which the compact SUV segment is set to double in the next ten years, according to VOLKSWAGEN. With the T-Cross, Volkswagen introduces yet another SUV model: it’s even shorter, making it better suited for driving in the city than the T-Roc, and more compact than the Tiguan. GoSee: volkswagen.de///t-cross