The robust and spacious Škoda Kodiaq turns every family drive into an exploration. For the launch campaign, Škoda’s creative lead agency FCB London commissioned photographer duo MARC AND DAVID. The sporty vehicle was staged in striking gold-bronze metallic in Cape Town for the collaboration with PRINZ PRODUCTIONS.
Creative direction was in the hands of by Vini Couto with copywriter and creative partner in crime Lukas Arantes and art buying by Dawn Moretti. STEFAN EISELE POSTPRODUCTION put on the perfect finishing touches for the motifs we present you here on GoSee.
The new Kodiaq – the name of which refers to the bear that inhabits the homonymous island of the coast of Alaska – has an even more spacious interior, making it more practical than its predecessor. Featuring a completely redesigned exterior, it is adorned with elements of the Modern Solid design language. The design team was not only focused on making the Kodiaq elegant – they wanted its appearance to immediately convey the space it offers inside.
The two photographers have been successfully working as a team since 2013. “What makes us unique is the combination of our specialist fields transportation and people photography, capturing automotive images through the eye of a people photographer and vice versa. By fusing our knowledge and experience, we are much more flexible, and we shoot images that are authentic and animated. Our expertise allows us to shoot lifestyle images with two cameras simultaneously from two different angles to capture that one perfect moment.”
