For photographer Manuel Ferrigato, it’s back to his roots: After fifteen years with bases in Hamburg then Munich, he moved to South Tyrol together with his family at the beginning of the year and even got himself a welcome gift for it. Appearing right on time for his move back to his home country was the new IDM South Tyrol campaign which he had the pleasure of photographing: “I was really happy that my work abroad is also noticed and appreciated in my home country.”
In each motif, locals from South Tyrol symbolically save a spot for guests – an invitation to do the same. The campaign was developed in cooperation with Carl Nann – the lead agency for IDM South Tyrol, and post production came from BLINK IMAGING.
The collaboration with Manuel will be continued – because IDM has also commissioned Manuel to realize the Fall campaign. And making South Tyrol the most sought-after and sustainable place to live – that’s the vision of the client.
