The CATRICE Invisible Cover Foundation is an invisible, lightweight foundation in a light shade with balanced undertones. The new CATRICE Invisible Cover Foundation campaign images were created once again, in collaboration with Kirsten BENOUFA c/o LIGAWEST and photographer Marc Wuchner. The two creatives have been working successfully for Catrice and other cosnova Group brands for many years.
CATRICE is a brand of cosnova GmbH, founded in 2001 by Christina Oster-Daum and Javier González. Since then, cosnova has grown considerably: today, around 870 talented employees work for the cosmetics experts at various locations worldwide – from New York to Sao Paulo, Milan and Paris.
LIGAWEST’s annual mailer, like the new Ligawest logo and website, was designed by Düsseldorf-based OpenStudio, aka Kai Hoffmann and Julia Furtmann, who also shot the photos presented here.
“Each of our 16 artists is represented by an art card or a motif from a personal project. On the back of the cards, the artists answer short questions, along with a selection of their clients. The result is a three-part mailer on high-quality paper: an envelope with cut-out; a greeting card; and artist cards, all bound in an embossed banderole,” says Melanie Klein, founder of LIGAWEST.
The mailer was printed and produced by Köller+Nowak in Düsseldorf. Packaging and greeting card: Colorplan Paper 270g/m² via HP Indigo. Artist cards: high-end HP Indigo print on Metapaper EXTRAMATT Recycling.
For agencies, photographers, and clients, LIGAWEST is an experienced and reliable partner for hair, makeup, and styling in all photo and film productions. Whether top-level projects, bread-and-butter jobs, or innovative concepts – from budget planning and calculation to creating detailed timelines, elaborate research, and digital castings, we are here to support you.
GoSee : weareopenstudio.de
The 4711 Acqua Colonia Collection Absolue combines traditional craftsmanship with modern innovation to capture high-quality and elegant fragrances in liquid form. Each fragrance in the collection is masterfully composed of the finest ingredients.
The textures for the 4711 Acqua Colonia Collection Absolue campaign motif were created by Kirsten BENOUFA c/o LIGAWEST - without the use of AI.
Inspired by nature and the most precious ingredients in the art of perfumery, 4711 presents its seven new unisex fragrances, ranging from oriental to floral and woody notes.
For over two centuries, 4711 has been synonymous with the multifaceted fragrance world of eaux de cologne. With the launch of the new Acqua Colonia Collection Absolue, the traditional house is, for the first time, focusing on luxurious eaux de parfum.
The 4711 brand belongs to the company Mäurer & Wirtz GmbH & Co. KG, which subsequently refreshed the image of 4711 by adding further products to the 4711 range. The traditional Echt Kölnisch Wasser, Nouveau Cologne and Acqua Colonia are now offered under the 4711 umbrella brand.
The motif was photographed by Manuel Mittelpunkt.
Imperfections, fine lines, wrinkles, and redness are instantly concealed, leaving the skin looking wonderfully even. Powder is unnecessary, as the skin remains softly matte all day long. The M. Asam MAGIC FINISH Makeup Mousse Classic from asambeauty adapts to your skin tone for a natural look.
Texture specialist Kirsten BENOUFA conjured up tempting textures for ASAMBEAUTY – completely without the use of AI.
Marcus Asam (49) is CEO and Managing Director of Asambeauty GmbH, headquartered in Unterföhring near Munich. In 2002, the business graduate founded the company together with his wife Mirjam, integrating the company founded by his parents in Berlin in 1963 under the name Asam Kosmetik. With his daughter Dana Asam, the third generation is ready to take the reins.
The stills were photographed by Norbert Bäres.
GoSee : asambeauty.com
Kirsten BENOUFA c/o LIGAWEST collaborated with photographer Chris Schörding to realize a personal project themed upon textures, created entirely without the use of AI. This personal work is also Kirsten’s contribution to Ligawest’s mailer this year.