Join the team! - the 'This is Care' cinema ad by director Bernd Possardt

"My commercial for the 'THIS IS CARE' campaign is currently playing in all Hamburg cinemas. Since 2019, I've been working with the Hamburg Authority for Schools and Vocational Training to create films about people in the nursing profession.

We made the topic relevant before the pandemic made it 'systemically important.' Between balcony applause and a collapsing healthcare system, our films consistently paint an authentic picture of nursing professions in Hamburg and help to generate more interest in vocational or academic training in nursing.

I'm very proud of this. Thanks to the entire crew and, of course, the Hamburg Authority for Schools and Vocational Training @dasistpflege." - Bernd Possardt, Director.

Photographer and director Bernd Possardt is represented by the Hamburg agency DOUBLE T.

GoSee : das-ist-pflege.de