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PHOTOGRAPHY · 09.10.2024

KENT & CO PRODUCTIONS produces a campaign for the launch of DROPSET 3 - the perfect strength training shoe, for ADIDAS Training and U-DOX

KENT & CO PRODUCTIONS delivers high-end productions that bring brands to life. A prime example of which is the new campaign for ADIDAS TRAINING, introducing its latest high-performance Dropset 3 iteration.

Designed specifically for weight-based expercises such as strength training, this shoe offers the stability, breathability, durability, and grip that athletes need to excel in their lifts, sets, and repetitions. With its bright Lucid Pink colorway, the Dropset 3 is not only functional but also a stylish accessory for every workout.

In collaboration with the ADIDAS team, creative agency U-DOX from London as well as a cast of talented athletes, KENT & CO PRODUCTIONS produced a photo shoot in the vibrant city of Cape Town.

CREDITS

Client: adidas Training

Brand Shoot Producer: Frankkey Westlake @frankkeylgw

Global Comms Manager: Arianna Aprile @anacleeeto

Manager Social Media: Nina Bauswein

Digital Marketing Manager: Marie-Claire Dresen

Global Director PR & Social: Michelle Schmitt

Senior Manager Sports Marketing: Constanze Busch

Agency: U-DOX @udoxcreative

Senior Creative Producer: Michael Radford @michael__radford

Account Director: Danielle Kent

Senior Creative Director: Adam Ball @adamjfball

Account Manager: Eleanor Smith

Creative: Charlotte Morrin

Social Producer: Taryn Knight

Production: Kent and Co Productions @kentandco_prod

Executive Producer: Robert Kent @robbiejkent

Producer: Sue Norton @sue.norton.771

Photographer/Director: Jackie Beale @jacbeale

First AD: Platon Trakoshis @platon_300

DOP: Dillon Buirski @raybrownpro

1st AC: Rory Springthorp @regularrory

Loader: Sophia Hynch @loaderchicken

Gaffer: Grant Forbes

Stills Lighting: Gary Quinn @garey_quinn

Steadicam: Karl Schmidt @greenhausfilms

Stylist: Peter Georgiades @petergeorgiades

Props: Justin Jurd @itsjustinjurd

Credits

Director
Jackie Beale
DOP
Dillon Buirski
Advertising Agency
U-DOX
Creative Director
Adam Ball (Senior CD), Charlotte Morrin
Styling
Peter Georgiades
Props
Justin Jurd
Photographer
Jackie Beale

About Rob Kent

Kent & Co. Productions is a global, full-service production company of consistently high standards. Founded by Producer Robert Kent, this independently-owned company specialises in high-end stills and moving image campaigns for the fashion and advertising industries. Our clients and collaborators include leading fashion brands, international creatives and advertising agencies. We thrive on relationships, meticulous planning, attention to detail and technical expertise - all wrapped in a warm and approachable smile. We have created, tried and tested our network of skilled crew and suppliers across the globe who share our diligent and personal approach to production.

Kent & Co Productions. Professional. Personal. Epic Production.

GoSee : kentandcoprod.com

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