In September 2020, the agency IMPULSE BY COMMUNICATION chose stilwerk Hotel Heimhude for its annual press event with 17 designer brands. IMPULSE BY COMMUNICATION is a full-service agency for PR and communication based in Berlin and founded by Tanja Demmerath in 2002. IMPULSE represents both emerging and established brands and manufacturers in Germany, Austria and Switzerland. Each year, IMPULSE invites guests to a very special event in the style of an open house – at which the location, setup and styling are designed to introduce innovations and celebrate classics. Editors, bloggers, stylists, influencers etc. are all free to stroll through the exhibits on this PRESS DAY to get inspired and experience the brands up close.
PRESS DAY 2020 took place on 30 September with the title ‘THE HOTEL EDITION’ at stilwerk Hotel Heimhude. When asked about the choice of location, Tanja Demmerath, founder & PR Director of IMPULSE BY COMMUNICATION explained : “Our annual PRESS DAY has become a holiday of sorts in Hamburg. This year, we searched for a location which conveyed our design vision, while offering our PR partners a platform to fully unfold their creativity with the big and trendy topic of ‘Home Away from Home.’ In stilwerk Hotel Heimhude, we have found a home that is new, fresh and unique throughout Hamburg, which has also provided us with the perfect presentation space.”
For the PRESS DAY | THE HOTEL EDITION, IMPULSE booked the entire stilwerk Hotel Heimhude and temporarily redesigned it for the event: Each of the seventeen brands represented – Alva, ABTO, by Lassen, elho, ELOA, FDB Møbler, Heymat, Kay Bojesen Denmark, Kähler, Lyngby Porcelaen, Million, Moebe, Montana, NUTSANDWOODS, OTTO Living, Rosendahl, and URBANARA – were presented in their own space within the backdrop of stilwerk Hotel Heimhude.
To do so, innovations and design classics were staged in cooperation with German interior designer Sarah Menz in the hotel rooms, in the park and on the balconies, in the library, in the hallways and in the open kitchen of the hotel. A particular highlight offered here is the floral art installation by renowned Florist Ruby Barber (part of Berlin-based design studio Mary Lennox) in cooperation with Danish designer brand Montana. The invited visitors and partners were free to stroll around and explore the house and garden (of course, while keeping the required minimum distance and adhering to a hygiene concept with time slots booked in advance). A total of around 80 guests attended the industry event of IMPULSE at stilwerk Hotel Heimhude on 30 September, 2020 – including media representatives from renowned editorial offices and blogs, along with stylists and opinion leaders from across Germany.
The photos and films from the creative event presented here are by Brita SÖNNICHSEN c/o NERGER M&O. GoSee : stilwerk.com///press-day-the-hotel-edition