The first Cannes Lions German Beer Fest took place with more than 500 visitors on the beach of Cannes in parallel to Cannes Lions 2015. The three world-renowned Stuttgart-based creatives of Staudstudios, Emenes Filmproduktion, and Lukas-Pierre Bessis, the author of the book Kill your agency, got together to throw a party, the likes of which no one has ever seen before: an Oktoberfest on La Croisette.
"We figured, if we only threw a pool party somewhere up in the hills around Cannes, we would be just like the rest of the festival's parties, and wouldn't really make a difference," René Staud tells GoSee".
The success of the happening proves the party crew right. The Cannes Lions Beer Fest was the talk of the town, and with more than 500 guests – it was the place to be. Besides ice cold beer from southern Germany, games like Hau den Lukas, which is similar high striker, and a wide variety of fruit brandies, the band Original Alpencasanovas from Munich were the special highlight of the event and played Oktoberfest music for an authentic atmosphere until late in the night. Afterwards at the bar of the Martinez Hotel, instead of the usual straw hats, advertisers all wore Tyrolean hats – a gift to the guests of the first Cannes Lions Beer Fest. We have photos!
Whoever wishes to meet up with the creatives in person – the three will host a Cannes Evening in Stuttgart on Thursday, 9 July, 2015, where they will present all of this year's winners www.canneslionsreport.eventbrite.de.
