For INSTYLE Germany, MORBACH & GREITH reimagined singer Helene Fischer in a cinematic editorial production. The result is a glamorous visual world that merges classic Hollywood aesthetics with contemporary visual storytelling, exploring the creative possibilities of modern image-making.
The shoot perfectly reflects the creative vision behind MORBACH & GREITH, the new collaboration between photographer, artist and entrepreneur Armin Morbach and his long-time creative partner, photographer and visual artist Ariel Oscar Greith. Together, they combine the timeless craftsmanship of photography with innovative technologies, developing new approaches to image-making while remaining rooted in strong visual storytelling.
Photographed in Munich, the editorial began as a photographic production before evolving into an elaborate visual narrative. Helene Fischer is transported into a Hollywood-inspired universe - iconic, glamorous and infused with cinematic references.
At the heart of the project is creative transformation. Photography, lighting, styling, visual effects and digital artistry merge into a distinctive visual language where traditional photographic craftsmanship naturally meets contemporary technology.
Styling was once again created by Lynn Schmidt (also represented by BALLSAAL), who has worked closely with Helene Fischer for many years. Carefully selected looks from leading international fashion houses further enhance the cinematic atmosphere and seamlessly complement the overall visual concept.
With this InStyle editorial, MORBACH & GREITH demonstrate how classic photography and contemporary technologies can come together to create a compelling new form of visual storytelling. The result is an artistic body of work positioned at the intersection of fashion, photography and digital image creation.
Discover more work by MORBACH & GREITH and Lynn Schmidt via BALLSAAL.