GRAU (formerly TOBIAS GRAU) designs light objects - the campaign for the new brand name and the relaunch of the FALLING lamp by Ruben RIERMEIER c/o JULIA WALDMANN (photo & film)

Now with the new gender-neutral brand name GRAU, plus a relaunch of the FALLING lamp. The campaign FALLING (2nd generation) ‘Light Drops of the Sun’ was realized in stills and videos by photographer and director Ruben RIERMEIER c/o JULIA WALDMANN.

The high-end lamp brand TOBIAS GRAU stands for the utmost light quality in artistic forms and repeatedly sets inspiring new lighting trends. Tobias Grau founded his eponymous brand in Hamburg in 1986, after working as a freelance designer specialized in interior design. In the mid-1980s, halogen light sources first came onto the market and Tobias Grau quickly recognized the new lighting design possibilities. With the next leap in technical innovation, the introduction of LEDs, Tobias Grau launched FALLING and FALLING IN LOVE. These lights mark another step towards radical minimalism and contemporary holistic design.

GoSee juliawaldmann.com & grau.art