For Boozt, Florian Bison brings his experience as a sports photographer into play. Training, effort and total focus define the images – close to the athletes and right in the middle of the action. Shot in Copenhagen for the Scandinavian fashion and lifestyle retailer, the series moves away from polished fitness imagery in favour of real energy, physical tension and those moments when training becomes hard work.
Boozt is one of the leading Nordic online stores, bringing together more than 1,400 international and Scandinavian brands across fashion, sportswear, kids and home.
More sports, movement and power by Florian Bison via Emeis Deubel auf GoSee.
